Advertising Compliance Statement

Last reviewed: May 2026  |  FreightLine Australia Pty Ltd  |  ABN 47 823 491 056

Introduction

This Advertising Compliance Statement ("Statement") sets out the standards, procedures, and internal controls that FreightLine Australia Pty Ltd (ABN 47 823 491 056) ("FreightLine") applies to all advertising, promotional, and marketing communications, whether published in digital, print, outdoor, social media, or any other medium. The Statement applies to all advertising produced or authorised by FreightLine, including content created by third-party agencies acting on our behalf, and to all staff and contractors with responsibility for marketing, communications, or advertising procurement.

This Statement was last reviewed and approved by FreightLine's Marketing and Compliance team in May 2026 and is reviewed at a minimum on an annual basis, or sooner where there is a material change in applicable law, regulatory guidance, or our advertising activities. The purpose of this Statement is to record our commitment to honest, fair, and lawful advertising and to provide a publicly accessible account of the compliance framework we apply. It should be read alongside our Privacy Policy and Website Terms of Use.

ACMA / Spam Act 2003

FreightLine Australia complies fully with the Spam Act 2003 (Cth) in relation to all commercial electronic messages (CEMs), including email newsletters, service update emails, and promotional SMS messages. Under the Spam Act 2003 (Cth), a CEM is a message sent over a public telecommunications network to an electronic address that has a purpose (or one of its purposes) that is commercial in nature. We only send CEMs to recipients who have given us express consent or inferred consent as defined by the Act.

Express consent means the recipient has positively opted in to receiving marketing communications from FreightLine Australia — for example, by ticking an opt-in checkbox on our website contact form, or by subscribing to our newsletter. Inferred consent applies where: the recipient has a conspicuous business-related electronic address that is published in connection with their role; and the CEM is relevant to their work, role or business; and the message is consistent with what could reasonably be expected given the context in which the address was obtained. We do not rely on inferred consent as a long-term substitute for express consent, and we endeavour to seek express consent wherever practicable.

FreightLine Australia maintains a consent record for each subscriber on our mailing list, recording: the date and mechanism by which consent was given; the category of communications consented to; and any subsequent changes (including unsubscribes). These records are retained for at least seven years and are available for inspection by the Australian Communications and Media Authority (ACMA) on request. Every CEM we send includes: a clearly identified sender name and contact details; a functional unsubscribe mechanism; and a physical postal address. Unsubscribe requests are processed within five (5) business days of receipt, as required by Schedule 2 to the Spam Act 2003 (Cth).

AANA Code of Ethics

FreightLine Australia is committed to the standards of truth, accuracy and integrity in advertising set out in the Australian Association of National Advertisers (AANA) Code of Ethics, as administered by Ad Standards. Our advertising does not contain matter that is misleading, deceptive, or likely to mislead or deceive consumers, and all factual claims made in our advertising — including performance claims, pricing representations, and claims about our service capabilities — are substantiated before publication.

Before publishing any claim about operational performance (such as on-time delivery rates, fleet size, or depot network coverage), we require the responsible Marketing team member to obtain written verification from our Operations Director or Chief Executive that the claim is accurate and supported by current operational data. Supporting data must be retained in our marketing claims register for a minimum of two years following the last date on which the relevant advertisement was displayed or distributed.

Our internal review process for new creative requires all advertising materials to be reviewed by at least one member of our Marketing team and one member of our operations or management team before publication. For any advertising campaign involving a performance claim or a testimonial, an additional sign-off from our nominated advertising compliance contact is required. Advertising materials are assessed against the AANA Code of Ethics, the Competition and Consumer Act 2010 (Cth), and any applicable platform-specific policies before they are approved for publication. Records of approvals are maintained in our marketing management system.

ACCC / Competition and Consumer Act 2010

FreightLine Australia is committed to complying with the Competition and Consumer Act 2010 (Cth), including the Australian Consumer Law (ACL) set out in Schedule 2 to that Act. We do not engage in misleading or deceptive conduct, make false representations, or engage in unconscionable conduct in connection with our advertising or marketing activities. All pricing information published in our advertising, on our website, and in our promotional materials is reviewed for accuracy prior to publication, and we have internal procedures for promptly correcting pricing errors.

Our pricing accuracy procedure requires that all advertised prices, rates and surcharges be verified against our current pricing database by a member of our accounts or commercial team before publication. Where prices are subject to change (for example, fuel levy rates), we include appropriate qualifications in our advertising to make clear that current rates apply and direct readers to the current rates on our website. We do not use fine print to materially qualify a headline pricing claim in a way that would mislead a reasonable consumer.

Where we engage in comparative advertising — for example, comparing our services to those of a competitor — we ensure that any comparison is factually accurate, based on like-for-like comparisons, and capable of being substantiated by evidence we hold at the time the advertisement is published. We do not make denigrating or disparaging claims about competitors that are inaccurate or misleading. Our use of testimonials and endorsements in advertising is governed by a verification process: before publishing any testimonial, we obtain written confirmation from the testimonial giver that the testimonial accurately reflects their genuine experience, that they consent to its use, and that they have not received compensation that would be required to be disclosed under the ACL. Signed consent forms are retained in our marketing compliance records.

Ad Standards Community Panel

FreightLine Australia acknowledges the role of Ad Standards in administering complaints about advertising content in Australia. Prior to publishing advertising materials, our Marketing team reviews creative against the Ad Standards Community Panel complaint determinations most recently published by Ad Standards, to identify content that may attract a complaint. This review is conducted as part of our standard pre-publication compliance checklist and is documented in our marketing management system.

In the event that a complaint about a FreightLine advertisement is upheld by the Ad Standards Community Panel, FreightLine will take the remedial action required by Ad Standards, which may include modifying or withdrawing the advertisement. We will cooperate fully and promptly with any Ad Standards investigation. Where an advertisement is found to be non-compliant, our compliance contact will review all related materials to determine whether similar content appears in other advertising channels, and will arrange for any necessary modifications across all affected materials. A record of all complaints received and their outcomes is maintained by our advertising compliance contact.

Google Ads Compliance

FreightLine Australia's Google Ads campaigns are managed in accordance with Google's advertising policies, including the policies applicable to the transport and logistics category. Our Google Ads account and all active campaigns are reviewed at least quarterly to ensure ongoing compliance with Google's policies, including policies relating to prohibited content, prohibited practices, restricted content, and editorial and technical requirements. We do not use prohibited content in our advertising, including content that is misleading, that makes unsubstantiated claims, or that violates Australian consumer law.

All landing pages linked from our Google Ads are reviewed prior to campaign launch to ensure they: accurately represent the service described in the advertisement; comply with Australian Consumer Law, including price accuracy and service description requirements; load within acceptable performance parameters; and clearly disclose any material conditions attaching to an advertised offer. We maintain consistency between the claims made in our ad copy and the claims made on the corresponding landing pages.

Our ad copy is reviewed by our advertising compliance contact before campaigns go live to ensure that it does not make claims that would breach applicable Australian consumer law, that pricing claims are current and accurate, and that any use of superlatives or performance claims (such as "fastest" or "most reliable") is either substantiated or presented as a genuine opinion in context. We do not use keywords in a manner intended to mislead consumers about the nature of our business or services.

Meta Advertising

FreightLine Australia's advertising on Meta platforms (Facebook and Instagram) is conducted in accordance with Meta's Advertising Standards and the restricted content categories applicable to Australian audiences. We do not publish advertisements in restricted categories without having met any applicable eligibility requirements. Our Meta advertising is reviewed for compliance with Meta's policies before any campaign is activated, and our Meta Ads Manager account is monitored by our Marketing team for policy notifications and enforcement actions.

We apply appropriate audience targeting parameters to our Meta advertising to ensure that our advertisements are served to relevant business and consumer audiences. Where we use age targeting, we ensure that our targeting settings are consistent with the nature of the advertised service. We do not make prohibited claims in our advertising, including claims about guaranteed savings, guaranteed delivery times (unless substantiated), or claims about competitor services that are misleading. Any claims about our environmental initiatives (such as biodiesel use or route optimisation) that appear in our Meta advertising are substantiated in accordance with the environmental claims standards described in this Statement.

Custom audience data used in our Meta advertising is collected and processed in accordance with our Privacy Policy and applicable privacy law. We do not upload personal information to Meta's advertising platform for Custom Audience purposes without ensuring that the individuals concerned have been made aware of this use of their data through our Privacy Policy and, where required, have consented to it. Our data sharing arrangements with Meta for advertising purposes are documented in our privacy impact register.

Cookie Consent and Analytics

FreightLine Australia's website presents a cookie consent banner to all new visitors on their first visit. The banner clearly identifies the categories of cookies we use (strictly necessary and analytics) and explains in plain language what each category does. Clicking "Accept" means the visitor consents to the deployment of analytics cookies in addition to strictly necessary cookies. Clicking "Decline" means that only strictly necessary cookies are deployed, and no analytics data is collected about that visitor's session. The visitor's cookie preference is stored in a first-party cookie for a period of twelve months, after which consent is re-sought on the visitor's next visit.

Technically, when a visitor clicks "Accept", analytics tracking is activated via our analytics platform, which is configured with IP anonymisation enabled. This means that IP addresses are truncated before any data is stored, making it impossible to identify individual visitors from their IP address. When a visitor clicks "Decline", the analytics script is not loaded. We do not use any advertising cookies, retargeting pixels, or cross-site tracking technologies without first obtaining the visitor's explicit consent through our cookie consent banner. Our cookie consent mechanism has been implemented to meet the requirements of applicable Australian privacy law and, as a matter of best practice, the standards applied under the EU General Data Protection Regulation.

Analytics data is retained for a maximum of twenty-six (26) months from the date of collection, after which it is automatically deleted. Aggregate analytics reports (which contain no personal data) may be retained indefinitely for business planning purposes. The analytics platform we use does not share data with advertising networks, does not use data for any purpose other than providing us with website usage statistics, and processes data in accordance with a data processing agreement with FreightLine Australia.

Environmental Claims Standards

FreightLine Australia is committed to making environmental claims — including claims about our use of biodiesel blends, route optimisation to reduce fuel consumption, and fleet efficiency improvements — that are accurate, specific, and capable of being substantiated. We comply with the ACCC's guidance on environmental and sustainability claims in advertising, including the principles set out in the ACCC's guidance paper "Making environmental claims: A guide for business" (current edition). We do not make vague or unsubstantiated claims such as "eco-friendly" or "green" without accompanying them with specific, accurate details of the environmental benefit being claimed.

The data underpinning our environmental claims is maintained by our Operations Director. Before any environmental claim is published in advertising, on our website, or in any other marketing material, the responsible Marketing team member must obtain written confirmation from the Operations Director that: the claim is factually accurate; the data on which it is based is current (collected within the preceding twelve months); the claimed benefit has been measured using an appropriate methodology; and the claim is not misleading by omission of any material qualification. This written confirmation is retained in our marketing claims register alongside the supporting data.

Our internal sign-off process for environmental claims requires review and approval by our advertising compliance contact and, for any claim about quantified emissions reductions, by our Operations Director. We do not publish claims about carbon offsets, carbon neutrality, or net-zero commitments unless they have been verified by an independent third party in accordance with a recognised standard. Any third-party verification certificates are disclosed on our website. If the accuracy of any published environmental claim is brought into doubt by new data, we will promptly remove or correct the claim and notify the relevant advertising compliance contact.

Contact for Advertising Compliance Queries

Queries, concerns, or complaints relating to FreightLine Australia's advertising or compliance with the standards described in this Statement should be directed to our advertising compliance contact:

We commit to acknowledging all advertising compliance queries within two (2) business days of receipt and to providing a substantive written response within ten (10) business days. Where a complaint raises a concern that requires internal investigation, we will keep the complainant informed of progress. If you are not satisfied with our response, you may contact the relevant regulatory body — Ad Standards (adstandards.com.au), the ACCC (accc.gov.au), the ACMA (acma.gov.au), or the OAIC (oaic.gov.au) — depending on the nature of your concern.